Cookies and privacy policy


We use cookies on this site to improve your experience. Cookies identify your computer and make the website remember your personal settings. Cookies are also used to collect statistical data. In addition to using our own cookies, we work with partners to give you access to even more features on the website. They use so-called third-party cookies to allow their features to be used on our website. These types of cookies do not identify you personally but can recognize your computer when visiting and other websites to ensure you get the best experience. You can configure your browser to notify you when a site uses cookies. This allows you to deny the use of cookies or set your browser to delete cookies at the end of your visit. However, you will not be able shop in our online store if you choose to disable cookies.
We also use cookies/advertising ID on our website for marketing purposes. This allows us to show ads to visitors who are interested in our products through partners' websites, apps, and emails. This so-called "retargeting technology" uses your cookies or advertising ID to show ads based on the pages you have previously visited. To unsubscribe from this type of advertising, you can visit these pages:
We may share data, such as cookies generated from your registration information on our site or our CRM system, with our trusted ad partners. This enables them to link your devices, such as smartphone, tablet and computer, and provide you with a smooth experience across the different devices and environments you use. Our ad partner Criteo’s privacy policy applies to this linking. If you would like to know more about this, please refer to the privacy policy mentioned in the above platforms or listed below.


Rapunzel of Sweden AB (corp. ID no. 556732-5047, hereinafter referred to as Rapunzel or “we”) is responsible for this site. The company is registered in Umeå, Sweden. Rapunzel is aware of the importance of protecting privacy and personal information. In order to protect the information you give us, we have established strict guidelines and security measures. When you register online on our website at or in one of our salons, you give your consent that we will process and use the personal information you submit in accordance with this Privacy Policy. The privacy policy applies to all personal data collected, stored or used by Rapunzel. It is important that you read and understand our Privacy Policy before using our services. Rapunzel is responsible for all personal data we collect and process in accordance with this Privacy Policy.


Rapunzel collects and stores personal data, meaning name, email, mobile number, address, etc., from all site visitors who register information on the website or shop in the online store. We also use cookies, in accordance with our cookie policy, and track your IP address to improve the services we provide you and your Rapunzel experience. We also collect and protect certain personal information, such as name, address, phone number and email address, etc. from salon customers, and in some cases from third parties, for example, through purchases via Klarna. Rapunzel of Sweden saves credit card information only to issue potential refunds and deletes the information as soon as possible after the refund was issued. To give you a better experience, we may combine the information you provide us with other information that is publicly available.


We use the information to complete your orders and/or purchases, to improve and customize your shopping experience with us and to communicate with you in accordance with this policy. If you provide us with your personal information, either on our website, via email or chat or in any of our salons, we will use that information within the framework of the purchase and/or order so you can easily register in our online store, manage services on our site, process the orders you make with us and keep you informed about special events or campaigns we organize. Additionally, we use the information you provide us to review our performance and to improve our services and our service to you as well as to communicate with you if you place an order.  We may also use information about your product interest and purchases from us and our partners to improve our website, as well as your online and/or salon experience. We may contact you depending on your chosen mode of contact, by email, mail or telephone, to recommend similar or complementary products or treatments.

The market research we conduct is to help us learn more about how we can improve our product offerings and improve your customer experience. In order to provide you with better service, we may also combine the information you provide us with information about your product interest and third party purchases, as described in the Cookie Policy.  This includes demographic information and information that is available to the public. We may also combine this information with information we receive from our partners.
If you sign up for Hair Academy, the information you submit to us in the course of enrollment to any of our courses will be used to invite you to future courses.  
You can register for our newsletters and other mailings on our website. We will then use your email address and mobile phone number to send you email notifications and text messages, but only if you have given your express consent to this. Consent is given on our website or in any of our salons. You can always withdraw your consent either through a link found in any email from us or by sending an email to
If you have left products in your shopping cart on our website and entered your email address, we will send you a reminder. Since you have not completed your order or purchase on these occasions, in accordance with the above, we will process this type of information only if we have a legitimate interest in it; i.e., in order to remind you of your current order.  However, your email address will not be stored after this reminder has been sent, and we will not contact you by e-mail other than as stated above unless you have given your consent. We always try to minimize this, and therefore we do not save your information for longer than is needed to send your reminder. 
We will process your name and mailing address in order to fulfill the delivery of your purchase and then to fulfill our obligations to you as a customer. If you have enrolled in one of our courses (such as Hair Academy), we process the personal information you provide to us in connection with the application to identify you as a course participant and thus fulfill our contractual obligations to you. 
When you sign up for our newsletter or email, we will collect your explicit consent for this data processing. All other personal data processing mentioned here is undertaken to inform you about products and services we believe you may be interested in, or to evaluate and develop the services we offer. We strive to process as few personal data as possible in the least invasive way possible. We never process personal data other than that which is necessary to achieve the purposes stated herein. In our assessment, we have therefore come to the conclusion in this context that our interest is justified and motivated.


We only save information as long as is deemed beneficial to you, and necessary to fulfill our contractual obligations towards you as well and meet statutory storage times. 
You will remain in our database for three years from your most recent purchase. If you would like to be removed earlier, please contact If you have made a purchase in our online store, your personal information related to the purchase will be stored for seven years from the date of purchase, in order for us to fulfill our accounting obligations.


Rapunzel does not sell, lease or disclose our customers’ name, mailing address, email address or other personal information to third parties unless we have previously informed you and, where applicable, obtained your consent to disclose this information to trusted partners or third party cookies. To maintain our website, manage our database, distribute email and communicate with our customers, Rapunzel enters into contracts with third parties. This will only happen on behalf of Rapunzel and no permission is granted for any of these service providers to use your information for any purpose other than to perform tasks according to our instructions. We will not disclose your information in any way to third parties unless we are required to do so by law or in connection with police investigations, legal claims or proceedings. If Rapunzel is acquired by or merged with another company, information about Rapunzel's customers will become available to the new entity. The new entity will protect your privacy and your personal information in accordance with this Privacy Policy.  

We use Dixa to answer customers' calls, emails, chats and Facebook Messenger messages. You can find more information about Dixa on the following webpage:


Rapunzel uses suitable and available security measures to protect the information you provided to us. While we take reasonable steps to protect your personal information from unauthorized access, intrusion or use, you agree that no Internet data transfer is secure from being accessed by unintended recipients. 


You are entitled to request access to and correction of any personal data you provide to us. You can delete your personal information from Rapunzel's marketing list and/or your user account by contacting our customer service at: +46 90 70 60 70 or contact us via email: You can contact us at the above telephone number or email to request an extract of the personal data we are processing about you. We can also help you transfer your personal information to another recipient, and/or delete your personal information if you ask us to do so.  You also have the right to object to the part of our processing we support in our legitimate interest. We hope that any questions regarding the processing of your personal data can be resolved efficiently through communication between us; however, if you prefer, you always have the right to contact the Swedish Data Protection Authority to raise an objection regarding our processing of your personal information. Contact information for the Swedish Data Protection Authority can be found on their website.


If you are under eighteen (18) years of age, we require you to inform a parent or guardian and obtain their consent before ordering a product from our online store or in one of our stores. 
Rapunzel does not wish to collect and store personal information from persons under thirteen (13) years. If you are under thirteen (13) years of age, your parent or guardian must register as a user on your behalf. Rapunzel reserves the right to delete your personal information and disable any user account if it is discovered that you are under thirteen (13) years of age.


By visiting and using Rapunzel of Sweden's website, making purchases in our online store, or entering personal information in any of our salons, you agree to our use and disclosure of information as described in this Privacy Policy. Rapunzel reserves the right to make changes to this Privacy Policy and/or its application. The policy currently in effect is available on our online store and we encourage you to read it, particularly any time you use our online store. We will notify you of any changes to our Privacy Policy by publishing the changes on our site.


If you have any questions or comments regarding our privacy policy, please contact us by e-mail: You can also send us a letter: Rapunzel of Sweden AB Box 3174, 903 04 Umeå, Sweden.