- It was really fun that we, during the first week, saw such a huge demand that we decided to order more, says Jessica Lundberg, marketing director at Rapunzel of Sweden.
The trend that has crossed borders, the media landscape, the celebrity world and the blogosphere has once again landed in Rapunzel of Swedens stock. The hair extensions which are colored two times or more became a great success!
- There has previously been rather fuzzy hair trends, while the Dip Dye- and Ombre trends are much clearer with brighter and more visible colors. The trend is also good from a hair extensions perspective when you don’t have to dye your own hair in a crazy nuance, says Isabelle Sundberg, hairdresser and makeup artist at Rapunzel of Sweden.
The color that Rapunzel´s customers so far has purchased the most is Moccochocko. A Dip Dye Clip-on set in blond and brown nuances.
- The color is natural and a mixture between Ombre and Dip Dye. I think it is a good alternative for those who do not dare going for the strong neon colors, Isabelle continues.
But it’s not just within the hair industry that the Dip Dye trend has grown bigger; in the fashion industry the two-colored clothing also has become popular this year. And just as you can change clothing you can also switch your Rapunzel Clip-on hair into another sparkling color combination in just five minutes.