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This website uses cookies
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.
Necessary
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Statistics
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Preferences
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Marketing
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Cookies are small text files that can be used by websites to make a user's experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.


Google privacy policy
Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

Please state your consent ID and date when you contact us regarding your consent.

BACK TO OUR ROOTS


3-19-2019

It all started in the dark forests of Northern Sweden and ended up with a hair extension empire. This winter we’re going back to our roots.

It all began with a bowl cut. On a normal evening in a normal house in a normal town in the dark forests of Northern Sweden back in the 1990s. Young Ida Backlund wants to snip off her golden strands to get the style that’s making waves in the halls of her grade school. She wants the bowl cut she keeps seeing on her classmates – so she grabs the scissors and goes for it. As soon as the locks hit the floor, Ida's journey to get them back begins.
 
She may have snagged the trendy look she wanted, but the regret is real. Her hair grows back, but oh-so-slowly. And it just won’t seem to grow past her shoulders. She tries everything. From here she had a clear vision that what she wanted and needed was a hair extension. And a company idea was born. The dream of Rapunzel of Sweden became a plan and the plan became reality.
 
We will always be proud of our origins. A young woman with drive who has brought happiness to countless other women’s lives over the years.
 
"I'm proud of what we've created, of giving women all over the world the opportunity to get the hair they've dreamed about."
 
-Ida Backlund, founder, Rapunzel of Sweden.
 
Almost twelve years later, we continue to help women all over the globe turn their hair dreams into reality with different varieties and methods and an expanded selection. No matter who you are or what style you're dreaming of, Rapunzel wants to help you grow. From bowl-cut short to long locks that are the envy of any red carpet stylist.
We will always be proud of our origins. In December we’ll be going back to our roots, with inspiration from the dark forests of Northern Sweden, a beautiful winter wonderland, and women with drive.
 
Join us on our adventures!