Rapunzel of Sweden started in 2007 as a small online shop based in Umeå. Founder Ida Backlund had a clear vision – to offer her clients hair extensions of the highest quality. Today, we are a global e-commerce player, with a market-leading position in northern Europe. We strive to create the conditions for a good hair day, every day, for all our customers worldwide. Read more about us and our story here!