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Rapunzel of Sweden - It´s all about Hair Extensions
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Ethical hair

Hair Extension Qualities

Rapunzel vs. Cancer

Ethical hair

We want people to feel confident in our hair extensions, but also proud to wear hair from Rapunzel of Sweden. For us it is important that our customers feel secure in the way the hair is made of and how it is purchased.  We want our customers to know that we take our responsibility regarding social, economic and environmental sustainability very seriously.

Read here for more about the ethical aspects of our work, read our Code of Conduct and follow the production chain from raw material to finished product.


Quality, service and security are Rapunzel of Sweden's watchwords. Rapunzel of Sweden’s hair extensions are genuine and come from different parts of the world. Extensions are bought in, dyed, assembled and packaged by a few carefully selected suppliers in China. Vendors who have over 20 years’ experience with hair extensions and we work closely with.

Our hair is a handicraft that requires great precision and therefore skilled manufacturers. We care about our workers and for that reason ensure that they have insurance, weekend leave, vacation and retirement, and they do not work more hours than the law allows.

Rapunzel of Sweden's other products such as hair accessories and styling tools are produced in factories in countries such as Sweden, Europe and North America. Rapunzel of Sweden has the same high standards for all its suppliers and ensure these are kept through regular communication.

Code of Conduct

Rapunzel of Sweden has a set of values that all suppliers must work from. This regulates factories' working conditions, wages and control the subcontractors amongst other things. One requirement is that those selling their hair do so voluntarily, and that child labour is prohibited.

We make regular visits to make sure that all requirements are observed and that the workers have good working conditions.


At Rapunzel of Sweden we believe in getting involved in the world around us. For that reason, we started the Foundation Rapunzel vs. Cancer in 2012. Every year since then we have donated funds to various national and international charities which promote cancer research, training or education. In total, the Foundation has donated over half a million crowns since its beginning in 2012.

From 2017, Rapunzel of Sweden will strive to develop the business with environmental responsibility. The first step is to offset all the freight to our customers and then work from a climate-conscious mindset.

Transport climate compensation

We want the environment to be affected as little as possible by our company, which means that we choose environmentally friendly alternatives when it comes to transportation. Often, we ship products via boat and when deliveries are made by air we use the freight companies that buy up the remaining seats on flights. This way make sure that our products never take up unnecessary storage space.

We climate compensate for all cargo that goes out to customers from our store.  Through the Swedish aid organization Vi-skogen we help the people hit hardest by climate change and plant trees in Kenya and Tanzania.

Hair Extension qualities

Hairs that all face the same way when they are cut off and placed in the same bundle from there to application ensures that the extensions stay tangle-free and gives a natural look. Rapunzel of Sweden strives to deliver only carefully chosen hair which lies all in the same direction to maintain its fullness all the way to the ends. Our hair can be thin, wavy, coarse, straight, dark or light, to cater to all hair types for the most natural look. 


To meet the various hair requirement Rapunzel of Sweden offers three different qualities of hair extensions: Original, Premium and Luxury. What sets them apart is that they have different origins and that they have undergone various types of processing. For example, hair that is a naturally lighter colour has undergone less bleaching, which affects the final outcome.
You can read more about the different qualities you can choose between here:

Rapunzel Original

It is not surprising that Rapunzel Original is our best-seller among extensions. Apart from the fact that the thicker hair strands give extra support to the rest of your hair you also benefit from the fact that you can style your hair just as you want and be sure that it stays in place.
The hair is normally dark and comes mostly from China or nearby countries in Asia – for example Vietnam.  It can easily be straightened, curled or styled as you wish after washing and the lifetime of the hair is between four to six months, depending on how often the hair is used.

Rapunzel Premium

Rapunzel Premium is the hairdressers favourite and a bestseller in Scandinavia due to the fine and soft strands that are easy to work with. The lightweight hair is often originally brown in colour gently fading to lighter shades, resulting in a less damaged surface layers than many other hair pieces.
The hair is originally from the north-eastern parts of Europe, including Russia and the northern parts of China, and has a shelf life of up to six months if used every day. After washing, you can curl, straighten and style your hair just the way you want.

Rapunzel Luxury

Rapunzel Luxury hair undergoes few or sometimes no treatments at all and is therefore the most exclusive hair Rapunzel offers. For the same reason, it is also very rare on the market and is in great demand because of its high quality.
The soft and flexible hairs are only tinted, which makes the outer surface layer well preserved. Hair extensions come from Europe and can be used several times and can be styled however you like after washing. Perfect for those who want to have thinner hair strands and durability. 

Quality at every stage

Our hair extensions are chosen extremely carefully to ensure that customers receive a hairpiece that looks natural and of high quality. Hair extensions are a handicraft that require experience and precision in manufacturing, for that reason we work only with a few carefully selected suppliers who share our values and have signed our Code of Conduct.
The hair that suppliers work with come from people in different parts of the world who have chosen to sell their hair for hair extensions. The hair comes mainly from China but also from neighbouring countries in Asia and north-eastern Europe.

This is how it works:

  1. Hair comes in to our factory, is combed, sorted after length, quality and colour.
  2. The hair is dyed in colour baths. 
  3. The hair is combed and the colour checked.   
  4. The bonds are attached by hand, strand by strand or sewn into wefts. 
  5. Yet another quality control is undertaken.
  6. The hair is brushed, trimmed, packed and shipped. 
  7. When the hair arrives at our Head Office it goes through more quality controls. 
  8. The hair is packaged and sent to you along with other products you have ordered.   

Rapunzel vs. Cancer!

To make a difference together is Rapunzel vs. Cancer Foundation’s motto and it is together with you that this is possible. Every year the foundation hands out funds to a variety of national and international charities. Since its start Rapunzel vs. Cancer has donated more than 53 500 € to charities in Sweden. 
We would like to say thank you to all that have made this possible – Together we make a difference!  

About Rapunzel vs. Cancer

An independent foundation which hands out donations every year to national and international charity organisations with the aim of assisting in research and development, education and teaching of cancer illnesses. 
Created in 2012 by Rapunzel of Sweden’s founder Ida Backlund and her mother Ann-Christin Backlund. Since its start Rapunzel vs. Cancer has donated more than 53 500 € to charities in Sweden. 
By purchasing the Rapunzel Angel bracelet, you support research, education and training in cancer illnesses over the whole world. The charms stand for protection, freedom and hope for you and your fellow citizens. All revenues go in full to the foundation.