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An award winning company
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Rapunzel of Sweden - It´s all about Hair Extensions
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Rapunzel - An award winning company

Rapunzel of Sweden AB provides products from its own hair extension brand – Rapunzel® – to hair stylists and people around the world, through its own online shop and selected resellers.

Rapunzel® A Swedish brand offering hairpieces, hair extensions solutions and related products. Thanks to our wide range of different hair types, methods, colours and lengths, Rapunzel has everything you need to find the right product just for you. No matter what your requirements are, what you look for or what you have in mind, Rapunzel will help you find the perfect match for your hair type.

Rapunzel strives to keep up with the latest developments and trends and to develop products together with our customers, staff and international experts.

Rapunzel  always aim at
  • offering a wide range and keep products in stock to ensure fast delivery.
  • offering high-quality products for all hair types and in all price categories.
  • developing our company and brand in collaboration with our staff and customers.
  • providing you with fast and efficient help through personal service in your own language.
  • providing fast and efficient returns and exchanges.
  • giving good service to our customers.

Background The Rapunzel® brand was created in 2007 by a woman on a quest to find the perfect hair extensions supplier. When she wasn't able to find one supplier who had everything she wanted, she decided to start her own company – Rapunzel. She based Rapunzel's operations on high quality, a wide product range, attractive prices, fast delivery and, most important of all, good service. Since then Rapunzel has grown to become an award-winning and well-known international company within the beauty industry.

Our Name Our company name is taken from the story of Princess Rapunzel and her long, golden hair. Rapunzel had hair that was several metres long – and she was the most beautiful woman in the world. In fact, she was so beautiful that she was locked into a tower by a witch, who was jealous of Rapunzel's beauty. One day she was rescued by a prince, who climbed up her golden hair to reach the top of the tower!
Our vision is to become the perfect hair extensions supplier. We want to develop our brand together with our customers, staff and international experts.
//Ida, Founder


Winner Umeågalan 2008 Young Entrepreneur | Winner Umeågalan 2010 Company of the Year | Winner Umeågalan 2012 Crowth Company of the Year | Winner Ernst & Young Entrepreneur of the Year 2010 - Female Star of the Year | Nominated Retail Awards 2010 Svensk Handel | Nominated Beautiful Business Award 2010 | Nominated Beautiful Business Award 2012 | Nominated Svenskt Näringsliv 2012 - Entrepreneur of the Year in Västerbotten | Nominated Svensk Distanshandel 2012  E-retailer of the Year