Rapunzel of Sweden - Our story

 

At Rapunzel of Sweden, we create fabulous hair days, every day! With 15 years of expertise in the industry, a passion for customer service and a wide range of high quality hair extensions, both permanent and temporary, our range appeals to both the general public and hairdressers.
 
Rapunzel of Sweden was born when the founder, Ida Backlund, cut her hair at a young age. However, she soon regretted it and wanted her long hair back, but realised that there was a real shortage of high-quality hair extensions available to the general public. So she decided to fill the gap in the market. Ida had a clear vision – offering hair extensions of the highest quality with the best possible service, and a clear focus on the idea of do-it-yourself. She started Rapunzel of Sweden in 2007.
 
Today, we are Northern Europe’s leading player in hair extensions via rapunzelofsweden.com and have won numerous prizes and awards over the years. We also have our own salons in Sweden and Finland, where our experts confidently bring our customers’ hair-related dreams to life, every day.
 
Despite our booming success, we have never lost our focus. For us, quality and service are always our top priorities, and we work continuously to develop and bring out new products that give our customers the very best.
 

HIGHLIGHTS OVER THE YEARS

2007

Rapunzel of Sweden founded by Ida Backlund in Umeå, North Sweden.

2009

Moved from paper order-
tracking system to digital.

Photo: Fredrik Larsson

2011

Rapunzel Store Concept
is created.

2013

Proud winner of the award Digital Gasell in Sweden. With the motivation: "The past three years this company has grown by 366% and reached a turnover of an amazing 80 million Swedish kronor.” Gustav Radell, Head of Marketing at Google Sweden.

Photo: Jesper Frisk/Dagens Industri

2013

New Rapunzel HQ is built in Umeå.
1500 m² hair extensions.

Photo: Fredrik Larsson

2014

Rapunzel is awarded SvD’s Business Achievement of the Year Award.

Photo: Magnus Hjalmarson Neideman/SvD

2015

Receives the Royal Patriotic Business Society Medal.

Photo: Kungliga Patriotiska Sällskapet

2016

Rapunzel Store Concept goes
international. Opens in Helsinki.

RAPUNZEL - AN AWARD WINNING COMPANY

Winner Umeågalan 2008 Young Entrepreneur | Winner Umeågalan 2010 Company of the Year | Winner Umeågalan 2012 Crowth Company of the Year | Winner Ernst & Young Entrepreneur of the Year 2010 - Female Star of the Year | Nominated Retail Awards 2010 Svensk Handel | Nominated Beautiful Business Award 2010 | Nominated Beautiful Business Award 2012 | Nominated Svenskt Näringsliv 2012 - Entrepreneur of the Year in Västerbotten | Nominated Svensk Distanshandel 2012  E-retailer of the Year